Why Plane Advertising?
It might not be an obvious choice for advertising, airplane advertising. We think of radio spots, newspaper advertisements, and if our budget is large billboards. We dont often think of the plane advertising, but we should.
Airplane advertising has many advantages over more traditional advertising that makes it an ideal, if not obvious choice, for use of the advertising dollar. Lets look at a few.
First, aerial advertising is relatively inexpensive compared to other forms of advertising. You cant look just at the dollar spent, but the audience reached. That is, when you place a newspaper ad, you consider circulation. Well, you say, that newspaper has a circulation of 100,000, so that many people will see my advertisement.
Not so fast.
Unlike airplane advertising, not everyone who reads the paper will see your ad. That is, if the advertisement is placed in the local section of the paper, your advertisement will only be seen by those people who read that section (some might only read the front section and the sports page, while others might only read the classifieds).
Once people are reading your section, theres no guarantee they will read the ad you want them to read. Many people dont read the advertisements at all.
How is plane advertising different? Its different in many ways. For example, you dont ask potential customers to see your advertisement, you make sure they do. You dont wonder if they read the airplane message; you know they do. You dont even have to wonder if they remember the advertisement studies show they do, when its sent to them via banner towing.
Airplane messages are the ideal form of advertising because advertisers dont have to wonder if their ad was seen, they dont have to worry that it wasnt read and they certainly dont have to wonder if it is remembered.
Aerial advertising has a nearly 100% seen rate, in that the majority of people will look to the sky when they are greeted with some plane advertising in the air. The majority of the people who see and read the advertisements will also remember them, so advertisers can be confident that their ads arent just seen, they are remembered.
Also unique is that advertisers dont have to worry they are invading on their potential customers spaces. That is, there are no advertisements to place on car windows (which just get thrown away), no living rooms to invade through the television and no billboard to distract driving. While lying on the beach or enjoying a music festival, the potential customer only has to look to the sky to get the message.
Best of all, they remember the ad because its novel and creative. They dont feel as if their lives have been invaded. Certainly, if they want to ignore the banner advertising, they can roll over on the beach, or not look up from the music festival activities, but since most people report a positive response to banner advertising, its safe to assume the majority of people wont do that.
Why do banner advertising? Because it works. Your aerial advertising has a greater chance of reaching the intended audience more than any other form of advertising.
Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Michael Arnold is the Director of Arnold Aerial Advertising Inc. http://www.arnoldaerial.com. They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.
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